About Me

Alexandra (Alley)

 

Here I am with my dog Bleu Cheese (Bleu for short) on the dunes of the Outer Banks.

Me, Personally

Currently settled in Charleston, South Carolina, I am a Connecticut native who enjoys her time hiking in the northeast, just as much as soaking up the sun in the Lowcountry.

Growing up, I was my mother’s creative sidekick. I would help her with everything from cooking/baking, to joining her at craft fairs where she would sell a variety of hand-painted goods. The influence doesn’t stop there! I am part of a BIG family where creative talent, giving back, humor, and our love for food stretch as far as our love for each other.

While at work you’ll find me glued to my computer, listening to my favorite podcasts. Perhaps at Starbucks or local cafe with a Chai Tea Latte in hand. But as soon as my unofficial office hours are over, it’s playtime. Find me at the beach, cooking up a new recipe, exploring Charleston, and spending time with my loved ones. And to make sure I’m managing the craziness of life, you can also find me working on my mental health at the gym and in yoga.

Me, Professionally

I have spent 7 years in the marketing industry working with businesses and organizations that align with my values. My current role as Creative Director & Social Media Manager at a purpose-led marketing agency has proven that marketing can have a positive impact on people, communities, and the planet.

I have reached a point in my career where I’d like to use my skills and experience to do even more. I am currently exploring taking on more work. Please contact me if you’d like to explore working together.

marketing and design can have a positive impact on people, communities, and the planet

Work History

Although I relocated to Charleston, SC over 5 years ago, I hold on to my roots in Connecticut through my work with Red Rock Branding. Red Rock is a marketing agency that focuses on building brands for healthy people and planet. We work with companies and organizations who already doing good in the world, building brands that amplify key messages.

Working with Red Rock has allowed me to expand my skills from just graphic design to web design, video editing, animation, and social media and email account management. I have worked in my current position as Creative Director & Social Media Manager for 2 years. Within this role, I am involved with strategy, project management, key decision-making, creative direction, and growing a team of talented individuals.

While in Charleston, I have also worked for MVP Group International, a company that designs and manufactures candles (and other aromatic products) for major retailers. Within my Graphic Design role, I worked on accounts such as TJMaxx , Homegoods, Ross, Dollar Tree, and Walmart. This work led to some freelancing with Goose Creek Candles.

Visit my LinkedIn profile for more.

Skills

Proficient in: Adobe Illustrator, Indesign, Photoshop, Lightroom & Acrobat, Canva, Microsoft 365, Google Docs, Sheets, & Slides, Keynote, Sprout Social, Sked, Mailchimp, Mad Mimi, Survey Monkey, Miro, Teamwork, Wrike, Airtable, Zoom, and Eventbrite.

Skilled in, but not specialized in Adobe Premiere and After Effects, WordPress, and Squarespace.

  • A strong understanding of marketing & marketing strategy

  • Taking responsibility for the creative philosophy and the standard of output

  • Overseeing several projects from start to finish and keeping to deadlines

  • Developing work processes

  • Pitching concepts, ideas, and results to clients

  • Liaising with clients to keep them informed

  • Hiring and managing a creative team

  • The ability to create and oversee a strong and consistent brand

  • Developing and producing advertisements and promotional campaigns

  • Digital and print design, web design, photo and video editing

  • Management of social media accounts: strategy, concepts, copywriting, content creation, community engagement, scheduling, paid ads, and analytics

  • Email management: list building & segmenting, copywriting, content creation, email templates, automation, scheduling, and analytics

  • An understanding of analytics and the ability to present reports with clear explanations and insights

  • Copywriting

Certifications

I am certified through Digital Marketer as a Social & Community Manager and Content Marketing Specialist. I have experience with using digital marketer frameworks as a tool for marketing strategy.

 

Let’s work together