APT Foundation’s email marketing performs well above average. Why? We are intentional. We’ve built an email list of quality contacts who care about APT Foundation, we make every email count with quality content, and we don’t send an unnecessary amount of emails.

Matelex US came to us with no existing email marketing. We were able to segment their existing contacts and help grow their list to 219 quality subscribers. Emails curated for specific segments have resulted in open rates well above average. Templates and automations make it easy for this client to create and send their own emails.

Research & Discovery

I’ll start by getting to know everything about you, your brand, the people you serve, and what success looks like to you. Then I’ll take a look at your current list and any analytics you may have available. Followed by research into your audience and competitors.

Email Marketing Plan

Based on my findings in the discovery phase, I’ll propose a plan of action. This will include goals, how we plan to measure success, and tactics for execution. I’ll introduce processes for content calendars, approvals, and reporting. Depending on your budget I may suggest additional work that can be done in-house to supplement my contracted work.

Implementation & Reporting

The fun part is putting the plan into action! I like to take an agile approach, meaning I use reporting to gain insight and inform shifts in strategy. I may also suggest growth experiments like A/B testing to gain additional insight into where we can improve.